| Basic Details | - •Broker Type: Full-service broker (Axis Securities)
- •Founded: 2005
| - •Broker Type: Discount broker
- •Founded: Legacy RKSV/Upstox retail broking entity
|
| Charges & AMC | - •Demat Account Opening: Rs 0
- •Demat AMC: Rs 750 per year (first year free in listed offer)
| - •Account Opening: Rs 0
- •Demat AMC: Rs 150 per year (first-year concessions may apply in offers)
|
| Brokerage | - •Brokerage is plan based.
- •Elite Plan example: Delivery 0.15%, Intraday 0.01%, Futures 0.01%, Options Rs 15/order.
| - •Equity Delivery: Rs 20 or 2.5% (whichever is lower)
- •Equity Intraday: Rs 20 or 0.05% (whichever is lower)
|
| Other Charges | - •MTF interest is plan dependent.
- •Usual statutory charges apply: STT, exchange charges, GST, SEBI charges, stamp duty.
| - •Call and Trade: Rs 20 per executed order
- •Instant money transfer fee and physical statement fees may apply
|
| Leverage (Margin) | - •E-Margin (T+240) proposition is highlighted.
- •Margin Trading Facility interest rates vary by plan.
| - •Margin/leverage is segment specific and governed by exchange/risk policies.
- •Delivery generally follows full margin and intraday can provide lower upfront margins.
|
| Features | - •Axis Bank-backed 3-in-1 integration.
- •30+ product access including unlisted shares and SLBM.
| - •Digital-first execution with mobile/web stack.
- •Strong derivatives support and low brokerage positioning.
|
| Trading Platforms | - •Axis Direct Investor App
- •Axis Direct Trader App
| - •Upstox Pro web platform
- •Upstox mobile app
|
| Reviews & Ratings | - •Positioned as a trusted bank-backed full-service option.
- •In this source extract, no single numeric overall rating is explicitly listed.
| - •Commonly viewed as low-cost, trader-friendly platform.
- •In this extract, no final single consolidated numeric rating table is shown.
|
| Investment Options | - •Equity and derivatives
- •Mutual funds and SIP
| |
| Order Types Offered | - •Standard order types on mobile/web/desktop
- •GTD support referenced in app features
| - •Standard market and limit orders
- •Delivery/intraday/F&O execution flows
|
| Suitable For (Investor Type) | - •Users who want banking + Demat + trading linkage.
- •Investors needing research-backed and branch-enabled service.
| - •Cost-sensitive active traders.
- •App-first users who want strong F&O workflow.
|
| Pros and Cons | - •Pros:
- •Strong 3-in-1 ecosystem with Axis Bank integration.
| - •Pros:
- •Competitive low-cost brokerage model.
|
