Incorporated in 2018, SMR Jewels Limited designs and distributes Designer Heritage Jewellery. SMR Jewels' product line comprises Nature-Inspired Jewellery, which is inspired by floral, leaf, vine, animal, and seasonal designs, and Traditional Jewellery, which consists of Jadtar, Meenakari, Polki, and Bridal & Festive collections. The products serve varied tastes from intricate heritage jewellery to modern jewellery for wedding and festival celebrations. The company does not have its own manufacturing unit; however, it sources its manufacturing needs from artisans and craftsmen, whereas the conceptualization and designing are done internally. Some of its clients include renowned jewelers like HSJ, Rokde Jewellers, WHP, JOSCO Jewellers, Kalamandir Jewellers, Vaibhav Jewellers, and D. P. Abhushan Limited. On June 30, 2025, the company had a total of 20 permanent employees along with artisans and job workers.