Incorporated in October 2021, Riyaasat Lifestyle Limited provides ethnic wears for Men and Women. Some of the garments provided by the brand include Kurta, Payjama, Sherwani, Jodhpuri, Lehanga, and Gown, all of which are fun and fashionable. They are all made from quality materials that are both comfortable and durable. The first EBO of the company was inaugurated at Ahmedabad in October 23, 2021. EBOS help increase visibility for the brands and create a unified shopping experience that fits the company’s vision and objectives. As per March 31, 2025, the company runs 5 EBOs in Gujarat, with store sizes varying from 1,790 to 9419 sq. ft. This is in line with the ethos of the brand. Products are sold by the company on its website, www.riyaasat.in and even on online retail platforms like Pernia’s Pop-up.