Lalitha Jewellery Mart is a South Indian jeweller retailing a variety of jewellery products comprising gold jewellery, silver jewellery and diamond jewellery under the brand name, Lalithaa. It predominantly offers exquisite jewellery products of gold jewellery including rings, earrings, pendants, necklaces, chains, bangles, bracelets and so forth. In the financial year 2024, Lalitha Jewellery Mart has earned 93.96% of its revenues from gold jewellery. It has a strong market footprint in Tamil Nadu, Telangana, Karnataka and the Union Territory of Puducherry. As at December 31, 2024, it has 56 stores in 46 cities having a cumulative area of each store of more than 5,000 sq. ft. Majority of its stores are strategically positioned in the southern regions in Tier II and III cities to target high growth markets. It has two manufacturing facilities at Thirumudivakkam in Chennai and Maraimalai in Kanchipuram over an area of 43,681.96 sq. ft. and 20,000.00 sq. ft. respectively.