Founded in 2018, Kiaasa Retail Limited is an Indian fashion brand that specializes in women's ethnic and fusion wear. Founded in 2018 and headquartered in Ghaziabad, it has over 100 stores across more than 80 cities in India. Kiaasa provides a wide range of women's ethnic wear, including: Kurtas and Kurta Sets Suit Sets Lehenga Sets Bottoms and Dupattas Accessories Kiaasa is an ethnic wear brand that provides a variety of women's clothing, footwear, and accessories such as salwar kameez, lehengas, jewelry, bags, and scarves. The brand caters to the fashion requirements of Indian women with high-quality and affordable products that symbolize individuality. The company functions through exclusive stores and e-commerce sites for better reach.The company has 113 brand stores across 70 cities, along with an e-commerce site.The company functions through three models: FOFO (Franchise Owned Franchise Operated), COCO (Company Owned Company Operated), and FICO (Franchise Invested Company Operated), which helps in effective management of the retail chain. As of February 28, 2025, the company employed 340 full-time employees