InCred Holdings Limited is an Indian financial service provider holding company that uses its subsidiaries as means to offer many different types of financial products and services. The primary business verticals of the organization include lending, including personal, education, and SME loans, wealth and asset management, investment banking, and digital investment distribution services, all of which utilize technology and analytics. InCred Holdings Limited is a non-banking financial company (NBFC) that lends money to people by offering personal, education, and SME business loans based on their financial requirements. The organization makes use of advanced technology and analytics to simplify finance management and improve customer experience. In addition, the firm has extended its services through the merger of KKR India Financial Services and recently entered into the segment of retail broking and gold loans. In addition to this, the firm offers wealth management services, asset management services, and investment banking services along with institutional equities.