Fractal Industries is a full-service garment manufacturing and supply chain company that designs, sources, and manufactures garments and provides end-to-end warehousing and logistics solutions to e-commerce companies such as Myntra, Ajio, and Flipkart. The company operates in India and specializes in creating fast-moving products of high quality for online markets. They also provide ancillary services such as Product & Order Management, Inventory & Returns Management, Integrated Logistics Management, Data & Analytics Management, Multi-Channel Sales & Marketing Support, and Order Anomaly Detection. Business Models: Outright Sale of Garments:The company produces garments, which are then sold in bulk to an e-commerce site, say Myntra or Flipkart. After selling, the e-commerce site has ownership of the product, which it sells to other customers. PPMP Model (Pure Play Marketplace):It designs and manufactures products under the brand name of the marketplace itself, e.g., Myntra’s brand name. They take care of shipping the orders within 48 hours following the packaging and shipping guidelines of the marketplace. Direct Sale – Own Brand Manufacturing:Also, the company has introduced its own brand of clothing products, running under the name “7ate9” (from May 26, 2025). In this context, the company aims to sell products directly to customers through e-commerce. It has a manufacturing facility in Mumbai that has a monthly production capacity of over 3,00,000 garments and also has warehouses in Gujarat, Maharashtra, Haryana, West Bengal, and Karnataka.