Incorpoeated in October 2021, Farm Peace is an integrated contract farming firm that specializes in the supply of processed grade potato varieties including Santana, Frysona, Innovators, Lady Rosetta, and Chipsona to processing firms for French fries, chips, and value-added products. Under the 'Farm Peace' brand name, the company works hand-in-hand with farmers in Gujarat through 100% buyback. The company gives farmers certified seeds, agronomic assistance, fertilizer, pesticide, and modern farming technology like drip irrigation in order to assist farmers in boosting productivity and mitigating risks. In return, it assures farmers that it will buy their produce at agreed prices in order to protect them against market changes. The company assists farmers in all the stages ranging from seed selection, soil preparation, irrigation, pest control, harvesting, and post-harvesting of the farm products. Through cold storage and temperature-controlled transportation, it guarantees quality farm products to processors. Up to August 2026, the company operates in Gujarat, India, under the 'Farm Peace' brand name where it grows over 5,660 acres of potatoes and produces 61,680 metric tonnes of potatoes per year.