Incorporated in December 2015, Dudani Retail Limited is an apparel and lifestyle firm that specializes in designing, manufacturing, sourcing and supplying apparel and related items by using its own brand, through licensed manufacturing from Fashion & Lifestyle marketplaces and through a supply agreement with a Quick Commerce Platform. The own-brand business activities of the Company mainly center around women's ethnic and fusion wear under the brand name “Divena” including suit sets, kurtas, dresses, tops, tunics, kaftans, co-ord sets, sarees and bottom wear. This range of products is designed and manufactured using a blend of in-house production and outsourcing value-added services. The Company also engages in men’s wear under “Millennial Men” wherein finished products are sourced from outside vendors and marketed through online platforms. Selectively, the Company deals in personal care and lifestyle products under the brand “Cosse” depending upon sourcing options and trends. There is a flow process adopted by the Company in designing, sourcing fabrics/materials, sampling, manufacturing, outsourced processing, finishing and shipping the products. The product lines of the Company are available through various e-commerce platforms such as Myntra, Amazon, Flipkart, Ajio, Nykaa Fashion, Tata Cliq and Snapdeal, apart from its own brand portals. As on August 31, 2026, the Company had 33 permanent employees, including directors, supported by 35 temporary personnel primarily engaged in stitching and pressing activities.

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